Emma Grede’s net worth is estimated at between $360 million and $405 million in 2026. Forbes last valued her at about $405 million when it ranked her No. 88 on its 2025 list of America’s Richest Self-Made Women. Most of that wealth comes from an estimated 8% stake in Skims, along with sizeable shares in Good American and Safely.
That number becomes more striking once you know where she started. Grede grew up in East London, left fashion college early, and learned to ask for equity long before most people knew her name. So, how did a self-described outsider become one of the richest women in American retail? Below, we break down each business, explain why the estimates differ, and answer the questions people search for most.
Emma Grede at a Glance
| Full name | Emma Findlay Grede |
| Date of birth | 23 September 1982 |
| Age | 44 (as of 2026) |
| Birthplace | Plaistow, East London, England |
| Nationality | British |
| Husband | Jens Grede (married 2012) |
| Children | Four |
| Home | Los Angeles, California |
| Known for | Founding partner of Skims; co-founder and CEO of Good American |
| Estimated net worth (2026) | $360 million to $405 million |
What Is Emma Grede’s Net Worth in 2026?
The most widely quoted figure for Emma Grede’s net worth is $405 million, which comes from Forbes’ 2025 ranking. Meanwhile, several finance outlets that updated their numbers in 2026 place her somewhere between $360 million and $405 million. Either way, she sits comfortably in nine-figure territory, though she is not a billionaire.
Many readers search for “Emma Grede net worth Forbes 2026” and find nothing new. There is a simple reason for that. In June 2026, Forbes changed the rules for its annual self-made women list and included only billionaires, which cut the ranking to 43 names. As a result, Grede did not appear on the 2026 edition. Her absence reflects the new $1 billion cutoff, not a drop in her fortune.
Emma Grede Net Worth Over the Years
| Year | Estimated net worth | Notes |
| 2022 | Not widely published | First named to Forbes’ self-made women lists, including the Under 40 ranking |
| 2023 | About $320 million | Forbes estimate |
| 2025 | About $405 million | No. 88 on Forbes’ America’s Richest Self-Made Women |
| 2026 | $360 million to $405 million | Range across major finance publications |
How Emma Grede Made Her Net worth
Unlike many celebrity-adjacent founders, Grede rarely took a flat fee for her ideas. Instead, she pushed for ownership in every brand she helped create. That single habit explains almost her entire fortune.
The Early Years and ITB Worldwide
Grede left the London College of Fashion and went straight into the industry. By her mid-twenties, she had launched ITB Worldwide, a marketing agency that paired celebrities with brands. As CEO, she brokered high-profile deals, including signing Natalie Portman as the face of Dior. Through this work, she built the relationships that later opened doors with the Kardashian-Jenner family. She and her fellow founding shareholders eventually exited the agency.
Emma Grede and Kendall Jenner’s Calvin Klein Campaign
Emma Grede worked with Kendall Jenner through her talent-marketing agency, ITB Worldwide. The agency helped deliver Kendall’s 2015 Calvin Klein campaign, booking 60 influencers for the project. This work formed part of Grede’s early professional relationship with Kris Jenner, before her later partnership with Khloé Kardashian on Good American. It highlights how Grede’s experience connecting brands with celebrity talent helped establish relationships that shaped her business career.
Good American (2016)
Around 2015, Grede pitched a size-inclusive denim label to Khloé Kardashian. The pair launched Good American in 2016, and the brand made $1 million on its first day of sales. It now covers sizes 00 to 32 and has expanded into swimwear, shoes, and activewear. Grede serves as CEO and reportedly holds about 23% of the company.
Skims (2019)
Skims is the engine behind Emma Grede’s net worth. She co-founded the shapewear and loungewear label in 2019 with Kim Kardashian and her husband, Jens Grede. Today, she works as its founding partner and chief product officer, and she reportedly owns about 8% of the business.
The company’s value has climbed quickly. In November 2025, Skims raised $225 million in a round led by Goldman Sachs Alternatives, which lifted its valuation to $5 billion. Just two years earlier, it was worth $4 billion. The brand also expected to pass $1 billion in annual net sales in 2025.
On paper, 8% of $5 billion equals $400 million. However, wealth trackers usually apply discounts to private stakes because they cannot be sold easily. Consequently, analysts tend to credit Skims with roughly three-quarters of her total fortune rather than all of it.
Safely (2021)
In March 2021, Grede co-founded Safely with Kris Jenner, with Chrissy Teigen also involved at launch. The brand sells plant-based cleaning and self-care products. Grede reportedly owns about 22% of it, which adds a smaller but steady slice to her wealth.
Off Season (2025)
Most recently, Grede partnered with designer Kristin Juszczyk, the NFL, and Fanatics to launch Off Season, a sports apparel brand. Her stake has not been disclosed, so most estimates leave it out of the main calculation.
Other Income Streams: TV, Podcast, and Book
Beyond equity, Grede earns from a growing media career. In 2021, she joined Shark Tank as a guest investor and became the first Black woman to sit on the panel. Later, she appeared as a guest on the UK’s Dragons’ Den as well.
She also hosts the podcast Aspire with Emma Grede, where she interviews founders and public figures. In addition, she published her first book, Start With Yourself: A New Vision for Work & Life, on 14 April 2026 through Avid Reader Press, an imprint of Simon & Schuster. Compared with her company stakes, these projects contribute modestly to her net worth. Still, they raise her profile and bring her new deal flow.
Grede also invests in startups, with a strong focus on consumer brands founded by women.
Emma Grede’s Husband and His Net Worth
Emma Grede’s husband, Jens Grede, is a Swedish entrepreneur and the CEO of Skims. Before Skims, he co-founded the denim label Frame. The couple married in 2012, live in Los Angeles, and have four children.
Several reports, citing Forbes, say the couple jointly owns roughly 14% of Skims. Even so, no verified standalone figure exists for Jens Grede’s net worth. Treat any precise number you see online for “Emma Grede husband net worth” with caution, because it is likely a guess.
Emma Grede vs Kim Kardashian: How Their Wealth Compares
Kim Kardashian holds by far the largest share of Skims. Forbes valued her at $1.9 billion in June 2026, placing her No. 25 on its self-made women list. By comparison, Grede’s fortune is smaller, yet she built it through operating roles rather than fame. Put simply, Kardashian brought the audience, while Grede helped turn that audience into a durable business.
Emma Grede’s Age, Background, and Heritage
Grede was born on 23 September 1982, which makes her 44 years old. She grew up in Plaistow as the eldest of four daughters, raised largely by her mother. As a child, she struggled with dyslexia at school but thrived in part-time jobs, starting with a paper round at age 12.
On the question of Emma Grede’s ethnicity, she is a Black British woman of mixed heritage. She speaks openly about representation in business and chairs the Fifteen Percent Pledge, which urges retailers to commit 15% of shelf space to Black-owned brands. Furthermore, she joined the Obama Foundation board in April 2025 and sits on the board of Baby2Baby, a nonprofit supporting children in poverty.
Why Estimates of Emma Grede’s Net Worth Differ
You will see different numbers across the web, and that is normal for a private-company founder. First, Skims, Good American, and Safely do not trade on a stock exchange, so nobody can check a live share price. Second, new funding rounds can dilute existing stakes, which means a 2023 percentage may not hold in 2026. Finally, each publication applies its own discount to private holdings. For these reasons, a range gives a more honest picture than a single exact figure.
Looking ahead, a public listing would change everything. Skims leaders have talked publicly about an IPO in the past, and a market valuation would put a clearer price on Grede’s stake.
Disclaimer: The net worth figures in this article are estimates based on publicly available reports, including Forbes rankings and company funding announcements. Emma Grede has not publicly disclosed her personal finances, and her stakes are in private companies whose values can change. Use these numbers for general information only, not as financial advice.
Final Thoughts
Emma Grede’s net worth tells a story about ownership more than celebrity. She turned marketing know-how into equity in Good American, Skims, and Safely, and those stakes now add up to an estimated $360 million to $405 million. With Skims still growing and a possible IPO on the horizon, her fortune could rise further. For now, she remains one of the clearest examples of an operator who earned her place at the table.
Frequently Asked Questions
What is Emma Grede’s net worth in 2026?
Emma Grede’s net worth is estimated at $360 million to $405 million in 2026. Forbes last valued her at about $405 million in 2025.
Is Emma Grede a billionaire?
No. Despite her success, Emma Grede is not a billionaire. That is also why she did not appear on Forbes’ 2026 self-made women list, which included only billionaires.
How much of Skims does Emma Grede own?
She reportedly owns about 8% of Skims. Together with her husband, Jens Grede, she holds roughly 14%, according to reports citing Forbes.
Who is Emma Grede’s husband?
Her husband is Jens Grede, a Swedish entrepreneur who co-founded Skims and serves as its CEO. He also co-founded the denim brand Frame.
How old is Emma Grede?
Emma Grede was born on 23 September 1982, so she is 44 years old as of 2026.
